Future sales emails make your customers aware of special pricing upon release.Pre-order emails allow your customers to guarantee receipt of your product and can build hype.Feature announcements let your customers know that you’ve added cool new functionality to your product.Product release emails inform your customers about a new product or new version of an existing product.But there are actually different types of product launch emails that each have a distinct purpose. You’re making an announcement about something new. The purpose of a product launch email may seem straightforward. What are different types of product launch emails? That said, there are actually different types of product launch emails that each have a distinct purpose. A good product launch email reveals just enough to boost awareness and pique curiosity. The idea is to provide insight into how the new product update can benefit current and potential customers. What is a product launch email?Ī product launch email is an email a company sends to its customers or subscribers announcing either a new product or a feature and offering adequate details about the launch. To get your message across, you need product launch emails-yes, plural-that pique the interest of your audience and get them excited about what you’re offering. The reality is that email inboxes are flooded. You know the value of your new product inside and out, so you assume that customers will instantly see its value, too, and be thrilled to try it out. After doing so much work to get to launch day, companies sometimes make the mistake of treating a product launch email as an afterthought. only to get a lukewarm reception, which may leave you wondering: what went wrong? Too many great products have flopped because of a lousy release. You release the product into the world and send out an email announcement. You’ve poured your blood, sweat, and tears into a new product.
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